| 展覽 |
本會自2000年首次舉辦「台北國際連鎖加盟大展」迄今已歷六屆,締造台灣地區最專業、亞洲規模最大的國際連鎖加盟大展。大展中廣邀國內外連鎖加盟總部參展,並號召新加坡、馬來西亞、菲律賓等各國友會與廠商參展,深受國際好評。展覽中並促成會員公司與國際連鎖業者間的互訪與經驗交流,開發國際合作商機,將台灣推向國際舞台。今後,協會將致力於大展成果的永續經營,帶領台灣邁向國際連鎖加盟產業的領導地位。
有鑑於「台北國際連鎖加盟大展」成效斐然,本會自2001年6月起舉辦了第一屆『台灣創業加盟大展-台中展』,四天展期促成1000位加盟主簽約,另於2002年3月舉辦第一屆『台灣創業加盟大展-高雄展』,透過地區性的展覽,深化連鎖加盟產業的本土扎根工作,增加連鎖加盟業者的商機,提昇本土化產業升級,達到提振台灣景氣的效益。 |
| Exhibition |
Since the first hosting of the "Taipei International Chain and Franchise Exhibition” in 2000, ACFPT has hosted a number of such large-scale events that have been known for being some of the largest and most professional international chain store and franchise shows ever hosted in Asia. For such events, we invite local Taiwanese franchising companies and franchising companies throughout the world to participate in the event. We will also contact other fellow associations from around the world, most notably counterparts from Singapore, Malaysia and Philippines, to join the exhibition. In turn, our member franchisers have been able to start interchanges with other international counterparts and exchange their experiences, also while creating opportunities for Taiwan chain store and franchise companies to be exposed in the international community. The fruits attained in the international exhibition embody partly the ACFPT’s efforts to guide franchisers into perpetuity and into the leading position in the world.
The “Taiwan Enterprise Pioneering Show-Taichung”, the first conference of its like, was held on June 2001. During the four-day event a total of 1,000 new franchising contracts were signed. We also hosted the first “Taiwan Enterprise Pioneering Show-Kaohsiung” on March 2002, and has subsequently held a variety of franchise shows in a number of cities island wide. By doing so, has helped modernized the local economy, created new jobs and created new chances for member franchisers and upgraded home-grown industries. |
| 國際考察 |
| 二十一世紀全世界就是個地球村,商業環境全然轉化成為無國界的經營方式,台灣近年積極拓展華人市場,連鎖加盟業者也正摩拳擦掌要由本土企業變成指向國際市場的國際型連鎖加盟企業集團。協會秉持連鎖加盟產業先驅的自我使命,舉辦亞洲及已開發市場的國際的觀摩考察活動,足跡遍及大陸、新加坡、馬來西亞、越南、美加、紐澳等地區。藉由重點行程的參訪,以及與國外團體互訪、資料交換,協會協助會員公司以最短時間瞭解海外市場,帶領會員開發國際新市場。 |
| International Markets |
| Today, in the global village of the 21st century, all commercial environments virtually know no national boundaries. In recent years, Taiwan has wholeheartedly developed markets in Chinese communities throughout the world. As an encouraging result, those chain store and franchising companies are trying hard to upgrade themselves into international franchise conglomerates. As the very forerunner of the that industry, ACFPT has promptly designed and arranged on-the-spot learning programs for member franchisers on how to developed markets in Asia and other international markets, notably leading cities in China, Singapore, Malaysia, Vietnam , United States and Canada. Under ACFPT arrangement and encouragement, member companies have closely teamed up with their foreign counterparts in inter-visits, data exchange and bringing foreign companies into Taiwan markets or elsewhere in close cooperation, and guiding members companies on how to develop new markets. |
| 國際研討會 |
| 在產業發展瞬息萬變的年代,只有有效掌握產業資訊,才能加速企業的永續發展。有鑑於此,協會特別針對現今市場導向,舉辦「連鎖加盟知識經濟論壇」,聘請國內、外專家學者,分析各國連鎖加盟產業最新的發展現況與未來成長趨勢,讓會員公司與連鎖業者能夠更準確地掌握產業動態,協助台灣連鎖產業發展更趨成熟,共同打造連鎖加盟產業的知識經濟。 |
| International Workshops |
| In a world that is advancing by leaps and bounds, taking a firm command of information will quicken the pace of entrepreneurial development. At ACFPT, we keep our members up with the current market trends by hosting workshops. These workshops are meant to keep our members informed with the latest information and teach them recent market developments not only the domestic market but also the international market. |
| 教育訓練 |
| 為積極培養連鎖加盟產業人才,協會不惜斥資引進最新資訊及優良師資,舉辦各項教育訓練。歷屆班次包含「連鎖加盟高階策略研究班」、「門市店長班」、「連鎖加盟產業高階經營管理總裁精進班」…等,針對不同階層與不同需求作深入培訓。同時,亦協助個別企業,申請政府資源,針對企業內部訓練,給予輔導。 |
| Education and Training |
Education and training represents the very key to sound entrepreneurial growth. This is exactly the role ACFPT plays. The workshops that we provide have some of the finest and most talented teachers from the chain store and franchise industry. Throughout the previous years we have hosted numerous education and training workshops, such as “Chain Store and Franchise Strategies”, “Retail Store Management” and “Chain Store and Franchise Management”. With these workshops we are also able to give our members some individual attention and counseling that they need to keep there company strong. |
| 異業策略聯盟 |
| 中小企業雖能力有限,但各有所長。在協會的積極輔導下,歷年來促成「十大連鎖品牌」、「十二大連鎖品牌」等共同促銷活動,創下國內連鎖加盟產業最大規模的異業合作案。由於合作績效優異,參與的廠商深切體認到異業合作的威力,於是進一步組成了「世紀之龍策略聯盟」,定期聚會並分享經營經驗,成為一個成我自長的機制。「世紀之龍」不但成為本會規模最大的聯誼團體,更被證明是一種有效的合作與成長機制,於是本會陸續在中、南部成立了「世紀菁鷹」與「世紀雄獅」等區域性的聯誼會,不但加深了會員之間的情誼,更提供了彼此間交流學習的機會。 |
| Industry Strategic Alliances |
Although Small-Medium Industries (SMIs) have some limitations, their advantages are far greater then any other industry. Under the support and assistance of the Association of Chain and Franchise Promotion, Taiwan (ACFPT) SMIs has successfully promoted a number of promotion activities such as the “Top Ten Chain and Franchise brands” and the “Top 12 Chain and Franchise brands”.
ACFPT has grown to one of the biggest industry strategic alliances for chain store and franchise promotion in Taiwan. Following the great success of the cooperation, all the participating member companies have recognized the power of the Strategic Alliances; therefore they have established “The Century of the Dragon Strategic Alliance”. With these alliances there are regular meetings held for the member franchisers to share their business experiences. By doing this, they will then become a self-growing system.
The Century of the Dragon Strategic Alliance has become the biggest club in ACFPT. It has also proved a very efficient way for the cooperation of its members to use this self-growing system. Therefore, ACFPT has continuously launched a number of regional clubs such as “The Century of the Eagle” and “The Century of the Lion” in all part of Taiwan, most notably in the middle and southern areas. This clubs do not only build strong connection between other member franchisers but they also provide the opportunities for the members to share their own personal experiences. |
| 會員聯誼 |
| 為積極促進同、異業間會員資訊交流與經驗分享,協會每月定期舉辦會員聯誼活動。以不同型態的活動,滿足會員吸收新知、教學相長、擴大人脈的各種需求。主要內容包含專家講座、業界座談、展覽觀摩、聚餐聯誼等,各種活動皆深獲會員公司熱烈支持。 |
| Member Workshops |
| At ACFPT, we positively promote an exchange of information and experiences between our members regularly on a monthly base by conducting workshops. During theses workshops we will not only prepare seminars but also activities that can help increase or members performance in their industry. Such activities include dinners, trips to local business and many other types of activities that will benefit our members. |
| 加盟總部經營輔導 |
| 協會一直扮演台灣連鎖加盟產業經驗知識的承先啟後者,針對社會大眾及加盟業者,有志成立加盟總部,或總部欲推行加盟體系,提供加盟諮詢及經營輔導,同時整合產官學界,配合顧問群專業群,提供專業know-how與實務經驗輔導。 |
| Franchise Headquarters Support |
| Consistently, ACFPT plays the very key role in passing experiences and know-how onto the next generations through rendering franchise consultation and guiding support in business administration. Toward those hopefuls in the society interested in setting up franchise headquarters or promoting a franchising system, or those in the lines of running into a bottleneck, ACFPT takes great pleasure without any bit of hesitation in teaming up with the government, academic and business leaders to render expert support along with the consultant teams and to offer our expertise. |
| 產業資訊提供 |
| 協會會所設有『連鎖加盟資訊展示區』作為會員商情流通的媒介;並建立『連鎖加盟圖書庫』,由專人彙集國內外『廠商DM及書刊』,便於社會大眾收集連鎖加盟相關訊息,為會員帶來加盟新商機。此外,每月固定發送兩次『會員電子報』,內容包括協會及會員活動訊息、政府專案資源訊息、強化加盟總部資料的蒐集,締造協會與同業、會員間友善的互動。 |
| Industry Information |
| At ACFPT, we keep our members up to date with the latest information containing the chain store and franchise market. In order to do this we perform market studies to see where the future of the market lies. Other ways to keep our members up to date was by setting up a franchise databases and assigned specific personnel to gather up direct marketing, books and journals, and making them readily available to our member franchisers at the fastest possible pace. We have also furthered our strengths by continuously updating our website functions and platforms. Through e-journals, we have kept our members up-to-the-minute with our most recent activities. By keeping our members informed with the latest market information, it does not just benefit them but also benefits ACFPT with added interactions with our counterparts and members. |
| 海峽兩岸連鎖服務中心 |
| 為強化海峽兩岸連鎖業者互動交流,協助台灣品牌發展大中華市場,台灣連鎖加盟促進協會於2009年2月21日在上海成立「海峽兩岸連鎖服務中心」,提供會員跨海服務,協助會員快速熟悉大陸市場,降低摸索期及學習成本,期盼未來兩岸連鎖加盟事業發展更攀高峰。 |